'I think that Farmery has stepped up too and really kind of expanded our portfolio to try and reach that customer and to try and figure out what the local consumer is wanting,' he said.Īnd what is that local consumer wanting? According to Manitoba Liquor and Lotteries (MBLL), it may be shifting.Īccording to the Crown corporation's annual report, there were 65.5 million litres of beer sold in the province in the past year. It prompted the Manitoba-made brewery to broaden its scope, experimenting with more flavours and cooler-style drinks. 'We definitely saw that impact in all the channels.' 'We noticed that with COVID that a lot of people were obviously at home and basically experimenting with different beverages,' he said. Manitobans drank enough beer in the past year to fill an Olympic-sized swimming pool more than two dozen times – but a new report suggests other alcoholic beverages are wetting the whistle of more and more Manitobans.Ĭhris Warwaruk, the co-owner of Farmery Estate Brewery, has noticed the drink of choice for Manitobans has been changing.
